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Juventus face economical and social backlash for their recent twitter activity mentioning Cristiano Ronaldo.

The Italian club Juventus FC may not have acted in the way they did if they were aware of the repercussions which would follow post their tweet regarding Cristiano Ronaldo. 

Published By: Dalipinder Singh Sandhu (Bliss)

Juventus FC recently posted a couple of tweets in support of their recent superstar signing, Cristiano Ronaldo. The 33-year-old Portuguese player has been accused of rape by the American school teacher Kathryn Mayorga.

The Turin based club publicly expressed their unconditional support for the accused player. However, the reaction to the tweet was far from well-taken by the fans.

Here is what the tweet of Juventus which was immediately criticized by former footballer player and renowned analyst Gary Lineker. The wording which shows insensitivity towards the complainant has been widely condemned.

Things just didn’t end by the social media itself but also tarnished the brand value of the club. Just days after when Ronaldo to Juventus rumors were circulated the club had seen an increase in the share price which rose significantly by almost 18.19% in two days.

Now, since the allegations have been made public by German news outlet Die Spiegel. The shares of Juventus have fallen by nearly 18%.

The sharp decrease in the shares of Juventus from 1.47 to 1.19 euros.

Also, the major endorsers of Cristiano Ronaldo Nike and EA Sports have been monitoring the case very closely. EA Sports have decided to take down his image from their video game FIFA 19 until the case is not settled. The official statement of EA Sports said:

“We have seen the concerning report that details allegations against Cristiano Ronaldo. We are closely monitoring the situation, as we expect cover athletes and ambassadors to conduct themselves in a manner that is consistent with EA’s values.”

Nike who have been with the 5-time Ballon d’Or winner since 2003 and signed a lifetime contract with the athlete in 2016 have also expressed their concern.

“We are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.”

The case dates back to the year 2009 before Ronaldo officially signed for the Spanish club Real Madrid CF. The case will now be investigated by the New York Police Department and the consequences could be serious for the former Manchester United and Real Madrid footballer.

Pictures of Cristiano Ronaldo with Kathryn Mayorga at a club in 2009. Hours before the alleged non-consensual intercourse took place.

In the meanwhile, Ronaldo returns to play for Juventus in Serie A against Udinese and later against his former club Manchester United in the UEFA Champions League. The English club has already sent personalized email to their fans asking them to purchase the limited tickets left for the return of the Portuguese player at Old Trafford.

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